Companies continually have to respond to market demand, a changing political landscape and new circumstances. So it’s only natural for them to be highly dynamic. But however dynamic companies are, their real estate portfolios stay relatively static. Clearly, they need to reflect on their real estate strategy. As users, on accommodation and workplace concepts, on hospitality and facilities, and on sustainability. And as owners, on improving the efficiency of their real estate and real estate management and better utilising their real estate as a business asset. What does Brink Management / Advies do? We aid in this process, and in identifying and implementing improvements. Ultimately, our aim is to achieve optimum performance for the organisation and its primary process.
Philips’ old headquarters were accommodated in several different office towers. To enable its various departments to work together more closely, the organisation was re-profiled and the offices consolidated at the Breitner Tower. And that’s when Brink was called in. Together with Philips, we translated the company’s brand identity into ambitions for their office accommodation. Alongside the importance of the global Work Place Innovation programme, elevating hospitality to a new standard was crucial. Mobility and sustainability solutions were conceived to express the social responsibility of Philips. Throughout the entire transformation, the building remained in use. Our project managers took due account of the staff and building owner, and also completed the project to schedule and within the budget.
Begun by DSM in 2004 and meanwhile taken over by Chemelot Campus Vastgoed CV, this project involves taking the existing, outdated campus and redeveloping it around high-tech research and business, as well as making it attractive to external knowledge companies. The Brightlands Chemelot Campus occupies 22 hectares, of which around 100,000 m² GFA is being developed for offices and laboratories. An impressive total. Working with DSM and later Chemelot Campus Vastgoed CV, Brink developed a master plan for the project which was then elaborated into a business case providing overall financial insight into the land utilisation, real estate development and real estate operation. At the same time, we set up the campus management organisation as a highly effective development agency and for several years now have been managing the various renovation, infrastructure and new-build projects, such as the Center Court, and the associated European tenders.